In another exciting step for QUANT-U, China's biggest city is the latest global destination to experience the footwear customisation process. This month, QUANT-U was showcased at ECCO's new E-Studio store on Huaihai Middle Road, Shanghai. A select audience was invited to participate in the measuring process and, for a lucky few media guests, take-away their first pair of QUANT-U shoes.
In 3 months, QUANT-U has grown from an experimental technology showcased at our concept store, W-21 Amsterdam, to its first global preview in a retail environment. Along the way, the project has been showcased at Milan Design Week and an innovation event in Stockholm. Keep following our events page for updates on our next global landings, and a recap on past events.